A personalised-jewellery brand, online end to end
With Love Your Name has been making personalised jewellery in East London since 2014: bracelets, earrings, necklaces and rings engraved with a name, a date or a few words. The pieces are personal, but the brand needed an online store that felt the same way.
We took it on end to end, starting with the logo and visual identity and building out a custom, headless storefront on Next.js. Shopify runs the catalogue, cart and checkout behind the scenes, while everything a customer sees is bespoke.
A personal product that needed a personal store
Off-the-shelf Shopify themes tend to treat engraving as an add-on: a text box bolted on near the end of checkout. For a brand whose whole point is personalisation, that undersells the product.
WLYN wanted a store that looked considered, loaded quickly, and showed its personalised pieces the way they deserve, all while keeping Shopify's reliable checkout, payments and instalments. They also wanted one team to handle it, from the brand to the build.
Headless Shopify: Shopify's commerce engine, a bespoke front end
We designed the brand first (logo, palette and type), then built the storefront around it. Shopify keeps doing what it is good at: products, variants, stock, secure checkout, payments and instalments. The front end is a custom Next.js app, so the look and the shopping flow are entirely WLYN's.
The shopping experience is all custom: collections, product pages, search, and a slide-in cart that hands off to Shopify's secure checkout. Shoppers can open an account to track orders, save pieces to a wishlist and leave reviews. Products, collections and content are all managed in Shopify, and webhooks keep the live site in step.
- Brand identity: logo, palette and type system
- Headless Shopify build using the Storefront API for catalogue, cart and checkout
- Smooth-scrolling, animated UI built with Framer Motion and Lenis
- Collections, product pages, search and a slide-in cart
- Customer accounts via Shopify's Customer Account API, with order history
- Wishlists and on-site product reviews
- Content and campaigns editable in Shopify, synced by webhooks
- Newsletter sign-up and contact delivery via Resend
- Mobile-first build with the SEO basics (sitemap, robots, Open Graph)
- Hosted on Vercel
Outcomes that moved the needle.
From the logo to the finished store, Articsoft handled the lot. It looks the way our jewellery feels, and customers find it easy to add a name and order. Really happy with how it turned out.
A store that fits the product
The homepage, collections and product pages all run on the brand we designed, so the site reads as WLYN rather than a stock theme.
Custom collections, product pages, search and a slide-in cart give customers a fast, modern way to browse and check out, on any device.
Products, prices, variants and stock live in Shopify, where the team already works; the storefront updates automatically through webhooks.
Accounts, order history, wishlists and reviews give returning shoppers a reason to come back, and the brand a way to build trust.
A closer look.
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