From logo to a complete store, built on personalisation

With Love Your Name has been making personalised jewellery in East London since 2014: bracelets, earrings, necklaces and rings engraved with a name, a date or a few words. The pieces are personal, but the brand needed an online store that felt the same way.

We took it on end to end, starting with the logo and visual identity and building out a custom, headless storefront on Next.js. Shopify runs the catalogue, cart and checkout behind the scenes, while everything a customer sees is bespoke.

Off-the-shelf Shopify themes tend to treat engraving as an add-on: a text box bolted on near the end of checkout. For a brand whose whole point is personalisation, that undersells the product.

WLYN wanted a store that looked considered, loaded quickly, and showed its personalised pieces the way they deserve, all while keeping Shopify's reliable checkout, payments and instalments. They also wanted one team to handle it, from the brand to the build.

We designed the brand first (logo, palette and type), then built the storefront around it. Shopify keeps doing what it is good at: products, variants, stock, secure checkout, payments and instalments. The front end is a custom Next.js app, so the look and the shopping flow are entirely WLYN's.

The shopping experience is all custom: collections, product pages, search, and a slide-in cart that hands off to Shopify's secure checkout. Shoppers can open an account to track orders, save pieces to a wishlist and leave reviews. Products, collections and content are all managed in Shopify, and webhooks keep the live site in step.