A restoration business with a website that sells the service
Mike restores bathtubs, jacuzzis, basins and toilets, bringing tired, stained and damaged bathroom fixtures back to a clean, fresh finish instead of replacing them. The work speaks for itself, but online it was invisible: no site to show the transformations, explain the process or make it easy to start a conversation.
We built Bath Re-Enamel as a single-page site that walks a visitor from doubt to enquiry. Real before-and-after photos do the convincing, a colour picker shows what's possible, and every path leads to the same simple action: send Mike a few photos on WhatsApp and get an assessment.
Good work, hard to find online
Re-enamelling is an easy service to misunderstand. Homeowners assume a worn bath means a costly replacement: buying a new fixture, removal and disposal, plumbing, installation and the disruption that comes with it. Without a website, Mike had no way to show that restoration is a real, professional alternative, and no easy way for customers to get a quote beyond a phone number.
Most enquiries also start on a phone, with a photo. The site had to make that feel natural: mobile-first, fast, and built around WhatsApp rather than long contact forms.
One page, built around photos and WhatsApp
We designed the site as a focused, single-page experience in Bath Re-Enamel's navy-and-gold brand. The hero pairs the promise, don't replace it, re-enamel it, with a real before-and-after slider, and the page unfolds in the order a customer decides: what can be restored, proof it works, colour options, how it works, damage repair, recent work, why restoration wins, and answers to common questions.
Every section ends in the same action. Buttons across the page open a WhatsApp chat with Mike, the contact card tells customers exactly which photos to send for a quick assessment, and phone CTAs sit alongside for people who prefer to call. No account, no forms, no waiting for an email reply.
- Home: the 'don't replace it, re-enamel it' pitch with a real before-and-after slider
- Services: bathtubs, jacuzzis, basins and toilets explained with suitability notes
- Before & after: real restoration photos as social proof
- Colours: eleven enamel finishes from Classic White to Ocean Blue, each with a WhatsApp CTA
- How it works: the four-step photo-to-quote process
- Damage repair: chips, cracks, scratches, stains and discolouration
- Gallery: recent re-enamel work in white and statement colours
- Why choose us: restore-vs-replace benefits, less disruption and personal service
- FAQ: the questions customers ask before sending photos
- Contact: send photos on WhatsApp or call Mike directly
- Mobile-first design with fast load times and clear call and WhatsApp actions on every screen
- On-page SEO with service-focused copy and structured sections
- Hosting, updates and support handled by us
Outcomes that moved the needle.
Articsoft built us a site that finally shows what we do, the before-and-after photos do the selling for us now. Customers send photos on WhatsApp and we quote them straight away. It's exactly what we needed.
From invisible to in-demand
The site makes the case for restoration in the first screen, with real photos doing the convincing.
Customers send photos on WhatsApp from any section and get a personal assessment from Mike, no forms and no waiting.
Before-and-after comparisons and a gallery of recent work show the standard of finish before a customer commits.
Clear service copy, FAQs and structured sections give the business a solid foundation for local searches.
A closer look.
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